Mission statement

An innovative Family Business with a Tradition of Quality
Since 1877, we have remained an independent innovative family business which continues to pursue a self-reliant business development course geared towards long-term continuity and predictability. Within our market segments we are a trendsetter as a trading company and full-range distributor of quality tools and metal products. We attribute this success to our policy on innovation, customer orientation and the range of superior products and services that we provide. Brütsch/Rüegger guarantees for the professional user a wide range of superior products and services, maximum availability and a speedy delivery.

Christian Rüegger

President and Chief Executive Officer
Vice Chairman of the Board of Directors

Independent and strong
The aim of our business is to remain economic independent and at the same time increase and safeguarding our market share. Hence, we strive for a high level of profitability and a sound equity base.

Efficient and innovative
We offer first class value-added specialised competence, products and services to our customers. With our market performance we are innovative and clearly focussed. Our organisational structure forms the basis for flexibility, short decision-making processes, open communication and technological advantage.

Clients as the most important Partners
Our customers include highly reputed, demanding industrial and service-sector companies.

Within our business-concept we view our customers as the most important partners with whom we build sustainable relationships. This is built upon a common basis of trust, mutual respect, satisfaction and high quality standards which guarantees a successful outcome.

Focused on close collaboration
We strive together with our customers and suppliers to achieve sustainable partnerships that are binding and are governed by mutual loyalty, co-operation, correctness and a high level of quality awareness. Sustainable relationships to first-class producers are a key factor in meeting the high standards of our customers’ needs.

Dedicated Employees in the Epicentre
Our organisation offers an interesting, demanding and clearly structured environment that is governed by mutual respect and openness which forms the basis of a friendly and trustworthy working atmosphere.

Our employees are marked by their creativity, efficiency and willingness to undergo additional training and are further known for their motivation, reliability, trustworthiness and collegiality. They use their own initiative and assume responsibility in dealing and taking decisions in teams, within their decision-making competence and within the context of the organisations philosophy and are extremely instrumental and significantly involved in achieving the organisations success.

In Harmony with Society and the Environment
An awareness of responsibility towards our staff, the market, the environment and the state all form an integral part of our daily business activities. We view this ethical, moral and ecological responsibility serious and hence act effectively.